Head Of Offer-Building Materials-Paris

Our Client is an international building materials group present in more than 100 countries. As part of strengthening its global marketing organisation, Our Client is recruiting for a Head of Offer.

This newly created, senior and highly cross-functional role will play a central part in supporting local subsidiaries and driving product portfolio performance worldwide. The position includes direct management of one central Product Manager at headquarters, with the potential for the central Product organisation to grow over time.

In addition, the Head of Offer leads a broad international network of local Product and Marketing teams across all markets where Our Client operates.

Main Mission

The Head of Offer leads the global offer strategy and ensures alignment between global priorities, local market needs, and business performance. The role structures product ranges, sets portfolio priorities, animates the global product ecosystem, and supports subsidiaries in improving their product offering.

The position requires significant international travel (approximately 30%) to work closely with local teams and gain a deep understanding of market realities. The Head of Offer manages one central Product Manager and acts as the leader of a global community of Product and Marketing professionals across multiple countries.

KEY RESPONSIBILITIES

1. Define and Lead the Global Offer Strategy

• Build and maintain a structured view of Our Client’s global product offer, including both manufactured products and traded (sourced / buy-and-sell) products.

• Clarify which product families are centrally managed (core, scalable, brand-defining ranges) and which remain locally managed, including local strategic ranges essential for specific countries.

• Ensure global consistency while enabling local adaptation when required by competition, regulation, climate, distribution structures, or customer usage.

• Provide a clear global framework while maintaining flexibility for local portfolio adaptation.

2. Support and Challenge Local Subsidiaries

• Work closely with country General Managers and local Marketing and Product teams to adapt the offer to local market realities.

• Support subsidiaries in developing competitive and profitable product mixes, including local strategic ranges.

• Ensure local teams have the autonomy, tools, and frameworks required to build high-performing offers.

• Challenge local choices when necessary to avoid inefficiencies or unnecessary portfolio complexity, while respecting local strategic priorities.

• Lead regular offer reviews to identify performance gaps, opportunities, and improvement areas.

3. Drive Product Portfolio Performance

• Monitor performance across manufactured products, traded categories, and local strategic ranges.

• Analyse sales, margins, mix, rotation, concentration, and obsolescence indicators.

• Recommend portfolio optimisation or rationalisation initiatives when required.

• Identify opportunities to scale local successes globally and to apply global best practices locally.

4. Coordinate Innovation (Without Direct R&D Management)

• Consolidate innovation needs from both central priorities and local strategic opportunities.

• Align the R&D roadmap with consolidated market requirements.

• Validate the integration of new products into the global portfolio.

• Ensure smooth collaboration between Product Managers and the R&D Manager throughout the development lifecycle.

5. Strengthen Global–Local Alignment

• Build trust-based collaboration between central teams and local decision-makers, recognising the importance of certain local ranges to local P&L performance.

• Facilitate cross-functional collaboration between Product Management, Insights, Procurement, Supply Chain, Data, and Communication teams.

• Ensure high-quality product data management and effective use of the PIM system.

• Promote best-practice sharing and cross-country learning.

6. Lead and Develop Central Product Management

• Manage and coach one central Product Manager.

• Structure the role, priorities, and development roadmap.

• Prepare for potential future expansion of the central Product Management team.

7. Animate and Pilot the Global Product & Marketing Community

• Lead the international network of local Product Managers, Marketing teams, and key decision-makers.

• Set shared priorities and ensure consistent execution across countries.

• Coordinate global rituals, knowledge-sharing sessions, and performance reviews.

• Influence without formal authority to drive adoption, performance, and market relevance.

• Act as the reference point for countries on portfolio decisions, guidelines, and methodologies.

PROFILE

Skills & Experience

• 10+ years of experience in offer management, product management, category management, or portfolio management.

• Strong analytical capabilities in profitability analysis, performance monitoring, and portfolio optimisation.

• Proven experience operating in international, multi-country environments.

• Experience managing direct reports and coaching developing talent.

• Strong cross-functional leadership, communication, and influencing skills.

• Solid understanding of product data structures and PIM tools.

• Willingness and ability to travel internationally (approximately 30%).

• Fluent English required; French is a plus.

Personal Qualities

• Strong leadership without reliance on formal authority.

• Ability to influence and partner effectively with country General Managers.

• Capacity to simplify complexity and bring clarity.

• Business-driven, customer-centric mindset.

• Comfort operating in transformation and high-change environments.

• Strong field orientation and market awareness.

WHY JOIN OUR CLIENT?

• A strategic role with direct impact on international growth.

• Global scope with strong multicultural exposure.

• A stimulating transformation environment offering real autonomy and influence.

• High visibility with country leadership and group executives.