Field Sales Team Leader-Bulgaria

FIELD SALES TEAM LEADER

Location: Bulgaria
Reports to: Sales Group Manager
Team: 4 direct reports

Role Overview

We are looking for a proactive and results-driven Field Sales Team Leader to lead, develop, and drive performance within our field sales team.

This role combines hands-on sales execution with strong leadership and ownership of the regional business. You will play a key role in expanding market presence, strengthening customer partnerships, and ensuring consistent commercial excellence in the field.

Key Responsibilities

• Drive the achievement of sales targets and KPIs while actively contributing to sales activities in the field

• Lead, coach, and develop a team of Field Sales Representatives, ensuring high performance, accountability, and engagement

• Monitor sales results, analyze performance, and implement improvement actions

• Build and maintain strong relationships with key clients and support negotiations when needed

• Identify new business opportunities and track market trends and competitor activity

• Conduct regular customer visits, support negotiations, and deliver professional product  and deliver professional product presentations

• Monitor sales performance, market trends, competitor activity, and pricing dynamics, translating insights into actions

• Ensure effective territory management, customer coverage, and visit planning

• Oversee order execution and collaborate with internal teams to ensure timely delivery and high service levels

• Provide accurate sales forecasts, pipeline visibility, and market feedback

• Support marketing initiatives, trade fairs, and promotional campaigns

• Ensure compliance with company processes, policies, and commercial standards

• Drive continuous improvement in field execution, customer satisfaction, and overall sales efficiency

Profile Requirements

• 5+ years of experience in Field Sales / Commercial roles

• Previous experience in team leadership (min. 2–3 years)

• Good command of English (written & spoken)

• Strong track record in achieving sales targets

• Experience in B2B (B2C is a plus)

• Excellent communication and negotiation skills

• Strong analytical and problem-solving mindset

• Ability to work in a dynamic and fast-paced environment

• Good knowledge of MS Excel / CRM tools

• Valid driving license and willingness to travel

What We Offer

Opportunity to lead and shape a high-performing sales team

Competitive salary and performance-based bonus

Additional benefits

Dynamic and collaborative work environment

Career development opportunities